Bailey Nelson brand was born in Bondi back in 2012. Started from selling hand crafted classes at the local markets, in few years the business grew to over 60 stores in 4 countries; but it never lost its love to Bondi, love for the handcrafted or good friends it has there, like Paul Parks.
Paul makes craft beer from his micro brewery right where it all began for Bailey Nelson on Ben Buckler in Bondi. Ben Buckler Brewery shares same origins and same passion for craft, they were the perfect partner to create something extra special (and extra pale) to celebrate.
The beer was be served at store events, marketing activations and impromptu parties between teams and customers alike. It was Bailey Nelson's way of raising a glass to where they are heading, and celebrating where they've come from. Look Different. Cheers.