FAMILLE SADEL
Famille Sadel is a wine export company based in Paris. Through our partnership, I've a chance of crafting wine labels tailored for various international markets. Each wine range design incorporates elements that pay homage to the wine's origins, while also reflecting the cultural nuances and preferences of the target audience. The goal is to not only capture attention on the shelf but also evoke an emotional connection with the consumer, inviting them to indulge in a sensory journey. One of the most exciting aspects of this collaboration is the opportunity to tailor designs for different countries and markets. By delving into the cultural intricacies and consumer preferences of each region, I ensure that every label resonates with its intended audience.
Southern Hills is a classic red wine range from Adelaide Hills. The idea was to play on the classic Australian landscape visual in a modern way.
Katoo River Wine is fresh and fruity, with a hint of light summer flowers. The illustration took inspiration from the Australian wattle and other bush native flowers.